Navigate back to the homepage

Google's August 10th SEO Algorithm Update - Major Ranking Shifts?

Connor Whitman
August 10th, 2020 · 2 min read

Update: 12:00 p.m. EST

Google has FINALLY acknowledged the situation in a tweet, and it appears speculation that this was an unintentional “issue” was correct.

Now what I’d like to see is some transparency regarding what happened, and more importantly how.

All I know is Douglas Adams’ advice definitely still applies to any major SEO upsets: “Don’t Panic.”

What we know so far

Full disclosure: as of writing, Google has not annoucned or confirmed anything officially. This is based off of speculation and discussion within the SEO community and will be updated as we learn more.

The “Update”

It appears that Google begain implementing a roll-out of an SEO algorithm ranking update at around 2:00 p.m. EST today (August 10, 2020). What is most confusing - and concerning - to many of us is that it:

  1. Has not been confirmed or discussed by any official Google channels as of the time of writing.
  2. Does not appear to be following any particular pattern as other algorithm updates have in the past.
  3. Regardless of what is actually going on, something is, and the general reception is that it is not good.

Some community members are speculating that this is the result of a test gone awry, a bug with the updated algorithm, or something else that was unintentional; it’s hard to believe that Google wanted this stark of a shift in the SERPs. Many very well established and authoritative websites are reporting that they’ve found themselves falling from SERP1-P1 to pages beyond SERP5.

What Can & Should You Do


It is far too early to make any decisions or draw any conclusions, all we know is that from looking at the trends today something big is going on. And since Google has yet to give us any indication as to their role or knowledge of the situation it’s incredibly hard to pinpoint and detail exactly what that ”big thing” is.

It could be an unbelievably radical algorithm update.

It also could be a bug or mistake that accidentally was pushed into production.

All we can all do right now is monitor the situation. Take care to monitor your rankings, but do not under any circumstances go and make any sweeping changes (or any changes) to your content and SEO strategy. Just like with any algorithm update, it’s vital to wait, watch, and let the dust settle before formulating a plan. We always need all the information to form and execute a strategy, and right now we have very little.

We’re all in this together!

If you have any updates or information on this, please get in touch at or on Twitter via @connor__whitman.

The latest in strategy & marketing.

In your inbox, every Monday at 10:00 a.m.

Come join the conversation and be the first to find out about all the new and exciting projects and resources I'm building for you all.

No spam, no promos, no bullshit.

More articles from Connor Whitman Digital Strategy Consulting

Getting to Grips with Shopify SEO

Making sure your customers can find you means more traffic - and more sales! Learn how to optimize Shopify for SEO to improve your SERP rankings so you can sell more!

August 4th, 2020 · 7 min read

Who Sent You?: Link Analysis

On-Page SEO isn't difficult but it's often overlooked. Don't make the mistakes your competitors are! Learn how to integrate on-page analysis into your SEO audit.

April 15th, 2020 · 5 min read
© 2019 Connor Whitman Digital Strategy Consulting
Link to $mailto:cw@connorwhitman.comLink to $ to $ to $ to $ to $tel:6178009612